The company’s business model features the development and marketing of products and services for mobile telephones. In this area, Zed leverages three basic aspects that differentiate its model from others in the industry: in-house production of content, in-house creation and production of advertising, and a unique to-market model, Club Zed. This business model has allowed the company to acquire an in-depth knowledge of market demands and the adaptive capacity of its products and marketing in the distinct markets in which it operates. This competitive advantage also allows Zed to be a valuable partner to companies that want to introduce or reinforce their presence in the mobile content and services industry. Intellectual property rights Zed Gruop owns the intellectual property rights to 85% of the content and products in its catalogue and has at its disposal a capable group of professionals dedicated to its continued development. The catalogue is complemented by the utilization of third party products and content from third parties, when those contribute an added value for its clients.

In-house creation and production of advertising Zed employs its own department of advertising creation and production. Original concepts are created for the communication and marketing of the products and services and are creatively adapted to the styles and preferences of the distinct markets in which the company operates. Additionally, the daily advertising plans and tracking of the results are done in-house. This allows the company total control of the advertising process and facilitates immediate reactions to those results. This maximizes the advertising investment.
Advertisments                                 Germany   China   Spain   United States   Philippines                                       France   Italy   Malaysia   Mexico   UK     Some examples

Unique subscription model, Club Zed Club Zed, the subscription service for mobile value added content, allows the client to download any type of content from Zed’s broad and exclusive catalogue with only one subscription. This makes it the most convenient and economical choice for the client, considering that the other offers within the market require more than one subscription from the customer desiring different types of content. The advantages for the Club Zed client allow the company to attain a satisfied and loyal customer base.