Zed Group, founded in Spain, develops and markets entertainment and community products and services for mobile phones and the Internet. The company is the leading mobile value-added player in the world, in terms of revenue and geographical footprint, and has partnerships with more than 130 mobile network operators, across 53 countries.
In February of 2007, the company brought to market the world's first web 2.0-based platform integrating mobile and web services. The launch of these pioneering services is a natural evolution in Zed Group's activities, as it brings together the company's deep understanding of web users and mobile device users, and is also a logical evolution of the Web 2.0 concept itself.
The following features are the basis for the new services: user-generated content (UGC), community tools (including blogs, dating and networking sites) and communication tools (such as mail, messenger or chat).
Zed Group holds three levels of participation for its users: visitors, Club Zed Standard (access at no cost) and Club Zed Premium (paid subscription service which allows users to download any content from Zed Group's own broad catalogue of mobile content).
These services add to the traditional mobile personalisation products and services available, entertaining applications and innovative mobile games, which are 85% based on the company's own intellectual property.
Founded in 1996, the company's history is characterised by the ongoing development of innovative services in the entertainment and leisure arena for mobile and internet, and it remains at the forefront of the industry.
In December 2006 the company reached an agreement with the Board of Directors of Monstermob, one of its competitors with headquarters in the UK, to acquire the company. Following Monstermob's acquisition, Zed Group now operates in 53 countries, including Europe's largest markets, USA and China. These countries make up almost 60% of all mobile subscribers in the world: 1.6 billion out of 2.7 billion, according to estimates from Merrill Lynch.
Zed Group currently employs close to 1,400 professionals.